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Staying Alive

June 9, 2015

It has been said by others more clever with a phrase than I am, “Travel has its dangers, but routine can be deadly.” 
World travel is something I'm passionate about and it has added adventure and perspective that have enriched my existence; but I do not dare pontificate on how other people choose to live their personal lives. That's each person's personal business and none of mine.  
However, at this stage in my career, I do feel comfortable suggesting that this travel metaphor is a healthy way to think about one's professional life, and a productive way to nurture the life of organizations. Many executives and their boards may get too comfortable with routine, emphasizing risk management more than innovation, reducing the chances of failure and criticism rather than seeking the adventure of new ways of thinking and acting that could lead to new ways of serving.  
I say, with massive respect for the traditional core values of school sports, that fear of doing big, untested things – risky adventures – has caused school sports organizations to miss opportunities for so many years that they have become close to irrelevant in the youth sports experience of this country. We have failed to travel, or taken such safe trips that we are dying rather than thriving on behalf of students, their schools and our society.
For the past half-dozen years, and especially in 2015-16, the MHSAA is in a traveling mode. In doing so, we add some danger to our lives, but at least we stay alive. In fact, we may never, ever have been as vibrant as we are right now.

Going to the Mat

October 4, 2016

Somewhere I heard a speaker say: “The most exciting thing in life is to be shot at ... and missed.”

In a real sense, I wouldn’t know; but metaphorically, that’s somewhat how we’ve felt after a federal district court judge tried unsuccessfully to cripple the Michigan High School Athletic Association in the aftermath of a lawsuit over the placement of sports seasons in Michigan.

Plaintiffs wanted the high school sports seasons for boys and girls to coincide and to mirror the seasons the National Collegiate Athletic Association established after our high school seasons were adopted. With the urging of its member schools, the MHSAA battled for nine years to attempt to retain a sports seasons schedule that allowed schools to use their resources (facilities, coaches and officials) in ways that they could demonstrate promoted higher participation rates by both genders.

Plaintiffs did not get all that they sought in the case, and neither did schools; but the judge ordered the MHSAA to pay $7.9 million, much more than the organization’s assets at that time.

But rather than being the death knell for the MHSAA, these events breathed exciting new life into the organization, the positive effects of which continue today.

The judgment – reduced significantly through negotiations, early payment incentives and insurance and paid off in 18 months – set in motion a review of internal operations that reduced expenditures by $600,000 over 12 months, while sponsorship and broadcast revenue grew by a combined $600,000 during those 12 months.

Eight years later, many of the operational savings continue, and non-tournament revenue is now more than double what it was in the first year following the judgment.

While complaints still come to us from students and citizens in local communities regarding the court-ordered changes for sports seasons, and participation has declined significantly in several of the affected sports – especially girls basketball, girls volleyball and boys tennis – the MHSAA office still continues to enjoy many efficiencies, as well as some euphoria, from the shot-at-but-missed experience.

This comes from the knowledge that we went to the mat for what our schools wanted, fought long and hard, paid a high cost, and came out of it with schools’ respect. In the aftermath, the MHSAA staff and Representative Council came together, and came through it stronger.