Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

It’s What Happens Next

October 17, 2017

It is when I read opinions such as this one from Norman Chad last month for the Charleston (SC) Gazette-Mail, that I know the cause is right to keep frustrating the arms race in high school sports.

“College football is so wrong for so many reasons and that’s before we even get to the latest academic fraud at Florida State. It is money ill-spent and time ill-spent, an alarming hidden-in-broad-daylight repudiation of our institutions of higher learnings’ supposed core mission.

“Let’s round up the usual suspects:

“Alabama’s outside linebackers coach makes more money than its university president. University President Stuart Bell’s salary is $755,000.

“This likely reflects the fact that outside linebackers impact the Tuscaloosa campus more than, say, National Merit Scholars. It also brings to mind 1930, when Babe Ruth’s $80,000 salary eclipsed President Hoover’s $75,000 salary; called on it, the Bambino said, ‘I had a better year.’

“Still and don’t get me wrong, I realize that Alabama’s outside linebackers are the Lamborghini of outside linebackers. It’s hard to fathom that Lupoi makes nearly a million dollars annually just to deal with outside linebackers. Somehow he doesn’t have enough time in the day to give even a sideways glance to an inside linebacker.

“Of course, this all starts at the top, with Alabama Coach Nick Saban, at $11.125 million this year, the nation’s highest paid public employee. Some argue he is undercompensated; the entire state economy apparently is tied to Saban’s ability to go 12-1 every season.

“Just below Saban are defensive coordinator Jeremy Pruitt, earning $1.3 million, and offensive coordinator Brian Daboll, earning $1.2 million. Saban, clearly and correctly, favors good defense over good offense to the tune of 100k a year.

“Meanwhile, the Crimson Tide’s strength and conditioning coach, Scott Cochran, makes $535,000. I also have no problem here; strength and conditioning are the backbones of America, though tragically omitted from our founding fathers’ Declaration of Independence.

“But where I draw the line on athletic excess is this: Cochran lords over a 36,000-square-foot weight room; as a rule, Coach Slouch sees no reason any weight room ever need to exceed 30,000 square feet.

“Texas has remodeled and renovated its football locker room and weight room. Man, evidently you cannot run a first-rate FBS program without state-of-the-art dumbbells.

“But let’s bypass the weight room here and focus on the locker room.

“Extravagant locker rooms are all the rage. Texas A&M’s new facility includes a barbershop, UAB’s facility has a nutrition center and Clemson’s sports two bowling lanes.

“Which brings us to Austin, where each player’s locker at Texas cost $8,700.

“Uh, $8,700 FOR A LOCKER?

“I mean, this is where you keep your cleats, your jockstrap, your deodorant and, back in the day, a copy of Playboy. But these are no ordinary lockers; above each of the 126 lockers, where a nameplate might normally be, is a 43-inch video monitor.

“That’s right, a locker room with 126 flat-screen TVs.

“It’s essentially Buffalo Wild Wings, without the liquor license.

“Maryland unveils an almost-paid-for new indoor football practice field. My spiritually bankrupt and financially bereft alma mater continues to push that in-the-red athletic rock up the hill, trying to keep up with the Joneses and Harbaughs in the Big Ten.

“To that end, they have renovated Cole Field House, with a center for sports medicine, an academy for entrepreneurship and the school’s first indoor football home.

“It’s a shiny new penny! Go Terps!!!

“I hope it doesn’t cost too many nickels and dimes.

“Actually, it cost only $155 million, mostly privately financed, with fiscally challenged university president Wallace Loh saying the project has raised two-thirds of its $90 million fundraising goal.

“So they have built something rather expensive that they have not paid for yet. Reminds me of the first rule of money management: Live within your means.

“I hope there’s at least a nice weight room in there.”

Detachment of athletics from academics is 90 percent complete in NCAA Division I football and basketball. We should hold up that track record as the example of what will happen when, step by step, we expand the scope of school sports. Intersectional and national events for high school sports teams are not merely expensive frills; they are dangerous.