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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

UP Power

November 29, 2016

About five hours after leaving the Michigan High School Athletic Association office building late in October, I pulled into the parking lot of Munising High School on the edge of Lake Superior. It was just after 7 p.m. on this Thursday evening, I saw that there were many cars in the parking lot, and I guessed that there was a high school volleyball game about to be played.

Indeed. It was the last regular season match of the season, and senior night. I was greeted warmly by the match referee and the school's two veteran administrators. And one of Munising's senior players, a member of the MHSAA Student Advisory Council, interrupted her warmups to jog over to welcome me. After the match, we hugged and posed for pictures together. Between the greeting and the posing, I enjoyed a marvelous evening of educational athletics.

There was plenty of cheering, and never a "boo." Not once did I hear a complaint about officiating. In fact, on two occasions the Munising coach corrected officials' calls that resulted in a point being awarded to his opponent.

For a time, every player on the floor for Munising had played more than one sport that season. Every one of the six played tennis as well as volleyball, and one of them also ran cross country this season. At the same time, the other team's participants included two girls who were also playing on their school's 8-player football team this past season.

Here the multi-sport student-athlete is not an endangered species; it's an essential fact of life. Here a school sports event draws the community together in good spirit and sportsmanship. Here is the power of school sports.