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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Attendance on the Rise

December 23, 2016

One of the features of school sports that is unmatched by non-school youth sports travel teams is that school events usually draw crowds of spectators. Not just family members, but classmates and citizens of the local community are drawn to attend school sports events.

Among proof of the enduring importance and high profile of school-sponsored sports is that Michigan High School Athletic Association tournament attendance continues to climb despite all the distractions of modern society. Here are highlights reported by the Michigan High School Athletic Association’s Geoff Kimmerly in October:

  • Girls postseason events set a record for attendance for the third straight school year in 2015-16, and overall tournament attendance spiked to its highest total of the last five years.

  • Total attendance for 2015-16 was 1,484,095 fans, an increase of 6.8 percent over the previous year. Girls attendance was 473,241 fans, an increase of 10,141 (or 2.2 percent) over the record total from 2014-15. Boys attendance was 1,010,854 fans, a four-year high helped notably by an increased football crowd in 2015.

  • The third straight girls record showing got a boost from girls competitive cheer, which set an overall attendance record for the 13th straight season with 39,906 fans and also set attendance records at the Final (19,993) and District (12,867) levels. The track & field and bowling tournaments, which include attendance for girls and boys events combined, also set overall records. Track & field broke a 2011-12 record with 37,773 fans overall and a Regional record of 22,413, and bowling set an overall attendance record for the fifth straight season with 13,919 fans and a Regional record of 9,948.

  • Football attendance rebounded significantly after a snowy opening weekend in 2014 resulted in the lowest playoff attendance since the 256-team 11-player field was introduced in 1999. Overall football attendance jumped to a three-year high of 389,897, a 25.4 percent increase from the 2014 postseason and with increases seen at the Pre-District, District and Regional levels.

  • Ten more tournament series showed increases in total attendance over the 2014-15 school year: girls gymnastics (2.0 percent), girls softball (2.8 percent), baseball (0.5 percent), girls swimming & diving (12.7 percent), boys swimming & diving (14.6 percent), boys basketball (1.5 percent), girls and boys cross country (combined, 2.1 percent), boys soccer (2.4 percent), team wrestling (1.6 percent) and individual wrestling (1.7 percent) all saw increases in overall attendance from the previous school year. Girls Volleyball fell just shy of equaling the previous year’s record, drawing 110,638 fans, a decrease of 293 from the 2014 season but still the second-most since records first were kept in 1990-91. Girls volleyball did, however, set attendance records at the Regional (26,445) and Semifinal (4,765) levels of the tournament.

  • The Boys Basketball Finals draw of 47,407 was a five-year high and a 16.9 percent increase from 2014-15. The Girls Basketball Finals drew 22,301 fans, the most for a Semifinals/Finals weekend since 2004-05 and an increase of 12 percent over 2014-15. Girls basketball’s overall tournament attendance of 169,523 was a decrease of 1.2 percent from 2014-15, but still the second-highest attendance for the sport since 2005-06.

  • Overall girls softball attendance increased for the third straight year to 44,515, the highest total since the record-setting spring of 1994-95.

  • Team Wrestling Regionals reached a seven-year high and individual wrestling’s rise was fueled by increases at all three levels of that tournament, including five-year highs at the Regional and Final levels.

  • Boys Soccer Finals drew 4,906 fans, the most for that event since 2007-08.

Not included in these figures are those who attend MHSAA tournaments in golf, skiing and tennis for which admission typically is not charged and likely pushed the total attendance over 1.5 million for the 2015-16 school year.