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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Prime the Pump

July 24, 2017

Even the awkward or aggravating moments in life – perhaps especially those moments – have the redeeming value of offering metaphors for these messages. Times like this ...

Country dwellers and cottage owners know that the pump which brings water to their residences is a precious apparatus. When it works, it’s taken for granted; when it fails to work, it ruins almost everything planned.

So it’s prudent for those who don’t live on a community water line to know how to prime their own water pump; and some of us have had to learn the hard way to keep jugs of water on hand to prime the pump. As my local well expert told me, “You can’t prime the pump with water that’s already run down creek.”

That’s wisdom on many levels. It reminds us to have emergency plans. But more than that, it suggests we should take advantage of opportunities as they arise, not try to do so after they’ve passed by. It suggests boldness ... a degree of aggressiveness.

In our current situation, it suggests that we assess what is trending, but not take forever to do so; and seize the day in order to shape the future.

This is when I think, for example, of conducting regional junior high/middle school meets and tournaments across Michigan and 7-on-7 football leagues in the summer. When I think of mandating MHSAA camps for officials during their first three to five years of registration. When I think of adding a co-ed Ryder Cup format to the MHSAA Golf Tournament and a co-ed team tennis format to the MHSAA Tennis Tournament. When I think of adding flag football for girls, volleyball for boys and both water polo and weightlifting for both genders. This is when I want to take a chance with the exploding e-sports world, and the emotional tug of Special Olympics unified sports.

I have zero motivation for increasing the number of contests or the distance of travel for high school athletics, but I get very excited when I think of expanding the number of students who might get engaged if we would prime the pump before the water runs away from us.