Sportsmanship is a Way of Life
January 4, 2013
Twenty years ago the MHSAA received a plaque from a member school that I continue to prize above all other awards our organization has received. The plaque reads: “In recognition of outstanding contributions to interscholastic athletics, and for promotion of sportsmanship as a way of life for all young athletes.”
There are no words I would more prefer to describe the work of the MHSAA then and now than those highlighted words. No work we do is any more important than promoting sportsmanship as a way of life. Reduced to a phrase, that’s our most essential purpose; that’s our product.
Not victories, titles or championships, but sportsmanship. Not awards or records, but sportsmanship.
It’s teaching and learning sportsmanship more than speed and strength; sportsmanship more than coordination and conditioning; sportsmanship more than skills and strategies. Even more than teamwork, hard work, discipline and dedication, it’s sportsmanship we teach and learn.
In Discovery of Morals, the sociologist author (not a sportsman) writes, “Sportsmanship is probably the clearest and most popular expression of morals. Sportsmanship is a thing of the spirit. It is timeless and endless; and we should strive to make it universal to all races, creeds and walks in life.”
Sportsmanship is more than a list of do’s and don’ts; more than grace in victory and defeat; more than how we play the game and watch the games. It’s how we live our lives.
Sportsmanship begins in our homes. We work on it in practice. It extends to games. It reaches up to the crowd. It permeates the school halls and shopping malls. And it begins to affect society for good, or for bad.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.