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Soccer’s Shifting Sands

November 27, 2012

US Soccer has created “Development Academies” for high school age soccer players that prohibit those players from competing on their high school teams.  This has created a nationwide gnashing of teeth to which I contributed in this space on March 9, 2012 – “US Soccer Gets a Red Card.”

It now appears that the effects of US Soccer’s exclusionary policy have been felt in Michigan, as a new cast of characters played leading roles in the MHSAA’s recently completed Lower Peninsula Boys Soccer Tournament and the Michigan High School Soccer Coaches Association’s team rankings tilted from the southeast, home of the state’s two US Soccer Development Academy programs, and toward the west and north.

Divisions 1, 2 and 3 of the MHSAA boys tournament lacked a southeast team in the Finals; and the soccer coaches association did not rank a southeast team in the top two of Divisions 1 and 4, in the top four of Division 3, and in the top eight of Division 2.

Certainly, one year's results is not a trend; there could be other factors at play here.  And it’s also true that some folks are not alarmed, saying any student lost to the US Soccer Development Academy opens up a spot for another student to play for his high school team.

Perhaps that’s so.  Still, it is disconcerting that US Soccer now plans to descend to an even younger level of athlete for its boys development academy and to start a similar program for girls soccer.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates