Skills We Value

May 19, 2013

Evelyn Evans was a National Endowment of Humanities participant at The Henry Ford in 2009 and an early adopter of The Henry Ford Innovation Education Incubator pilot project in 2012 (click here). 

Here’s some of what she has to say in that organization’s very fine January-May 2013 publication:

“As educators, we face decisions daily.  Our job is a simple one:  teach our students the content curriculum, 21st-century skills, social skills, critical thinking, research skills, test-taking skills, responsible citizenship, stewardship, morals, ethics and everything else . . .

“What skills do I value?  Risk-taking, problem-solving, critical thinking and perseverance.  What do I want my curriculum to do for students?  Motivate.  Excite.  Stretch.  Encourage.  To let them know that it’s OK to take a risk.  It’ is also OK to fail, because failure is a learning experience and can be a stepping-stone to a greater idea.”

It is difficult for me to think of any part of our schools that provide these lessons and nurture these skills any more efficiently than extracurricular sports and activities.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.