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Skills We Value

May 19, 2013

Evelyn Evans was a National Endowment of Humanities participant at The Henry Ford in 2009 and an early adopter of The Henry Ford Innovation Education Incubator pilot project in 2012 (click here). 

Here’s some of what she has to say in that organization’s very fine January-May 2013 publication:

“As educators, we face decisions daily.  Our job is a simple one:  teach our students the content curriculum, 21st-century skills, social skills, critical thinking, research skills, test-taking skills, responsible citizenship, stewardship, morals, ethics and everything else . . .

“What skills do I value?  Risk-taking, problem-solving, critical thinking and perseverance.  What do I want my curriculum to do for students?  Motivate.  Excite.  Stretch.  Encourage.  To let them know that it’s OK to take a risk.  It’ is also OK to fail, because failure is a learning experience and can be a stepping-stone to a greater idea.”

It is difficult for me to think of any part of our schools that provide these lessons and nurture these skills any more efficiently than extracurricular sports and activities.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates