Robust Benefits
February 6, 2015
Here are some research-based opinions that track with the personal experiences of most of us who have given our careers to educational athletics. The words are those of Kevin Kniffen, who teaches leadership and management at Cornell University (from NYTimes.com [Oct. 22, 2014]):
“Research shows that people who play high school sports get better jobs, with better pay. Benefits that last a lifetime.
“Those lessons presumably help to account for the findings that people who played for a varsity high school team tend to earn relatively higher salaries later in life. Research to which I contributed, complementing previous studies, showed that people who played high school sports tend to get better jobs, with better pay, and that those benefits last a lifetime.
“Hiring managers expect former student-athletes (compared with people who participate in other popular extracurriculars) to have more self-confidence, self-respect and leadership; actual measures of behavior in a sample of people who had graduated from high school more than five decades earlier showed those expectations proved accurate.
“We also found that former student-athletes tend to donate time and money more frequently than people who weren't part of teams.
“In other words, there are clear and robust individual and societal benefits that appear to be generated through the current system of school support for participation in competitive youth athletics.
“With respect to whether youth athletics should be part of educational institutions, it’s certainly true that there’s no necessary relationship between the two; but, what would happen if schools were to drop all of their interscholastic sports programs?
“Any policymakers who took such action would effectively be privatizing – and, in turn, limiting – an important set of opportunities that schools presently provide in a significantly more democratic and open fashion than likely alternatives would. Beyond raising a basic barrier for anyone to gain the kinds of experiences that appear to be rewarded in the workplace, the privatization of competitive youth sports would also create the largest barriers – and cause the greatest long-term losses – for those whose families are not able to bear the costs of participation outside of the public school system.”
Money, Money Everywhere, But ...
June 23, 2016
Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.
I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.
While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...
The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.
Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.
In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.