Reunion Reflections

July 23, 2015

Summer is a popular time for high school reunions, and those reunions are a popular time for reliving the accomplishments of high school sports teams of many years ago. Because I played on a winless football team during my junior year of high school, I don’t always take pleasure in such conversations.
However, I have the greatest discomfort when I sense that those reveling in past glory may have peaked in high school. There can be nothing worse, for them or for society.
While on-the-field or court exploits may become exaggerated over time, we may underestimate the intangible benefits that high school sports participation has provided.
Last month the Journal of Leadership & Organizational Studies published new research that links varsity high school athletic participation to future leadership. It suggests that such participation may (it’s not certain) nurture adults who have more self-confidence and self-respect, which are (certainly) linked to leadership.
The research also suggests a link to improved work habits as an employee and to greater philanthropy.
The researcher is Kevin Kniffin of Cornell University who continues to contribute plain talk and practical ideas to the role of extracurricular activities in secondary school education.
This type of research, and the tsunami of F-1 and J-1 visa students from Asian countries for the well-rounded “western” style education, should add to the dissuasion of those who suggest we jettison these “distractions” from junior high/middle schools and high schools.
While some “high school heroes” never were as great as they now think they were, the programs they engaged in may be even greater.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.