Rethinking Choice

August 26, 2013

I’ve never been a member of a union, refusing to join even when I was the lowest paid teacher at a suburban Milwaukee school in 1970.

Nevertheless, I find that the results of a recent poll conducted by the American Federation of Teachers correspond closely with what I am hearing and seeing. AFT reports . . .

  • Parents favor strong neighborhood schools over expanding school of choice, charter schools and vouchers.
  • Parents oppose reductions in art, music and physical education.

Those who are advocating that we provide parents with “choices” for their child’s education need to be reminded to offer the choices parents really want - neighborhood schools where there are more performing arts and physical activity.

Destabilization of our most fragile communities – whether they are found in our most distressed urban areas or the most rural and remote crossroads of Michigan – is worsened when community-building educational programs are cancelled and neighborhood schools are closed. Those who advance such an agenda are making bad choices for our schools, communities and state.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.