Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Enhancing Public Health
August 29, 2017
Due to overuse injuries from sport specialization that is too early, too intense and too prolonged, youth may be increasingly susceptible to sports-related injuries; but school sports themselves have never been safer – for obvious reasons:
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Equipment is the best it’s ever been.
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Coaches have never been better trained in health and safety.
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Practice and competition rules have never been more safety conscious.
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Officials have never had more authority to penalize unsafe play.
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Medical care and insurance has never been as available as it is today.
Our objective is not merely to keep making school-sponsored sports safer and safer year after year. In school sports – educational athletics – we also have the objective that students learn habits of a healthy lifestyle they can carry into adulthood.
In this way, school sports mitigates some of the damage of youth sports and contributes to the general good, to improved public health in America.
All that we do has that goal, and it’s a finish line we have not yet crossed.