Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Taking Back Their Game
December 15, 2017
Editor's Note: This blog originally was posted August 30, 2011, and the message still rings true today.
Grayling High School’s Rich Moffitt is one of our many fine high school basketball coaches, and a good portion of the heart and soul behind the MHSAA/BCAM “Reaching Higher” experience for our state’s students aspiring to play college basketball. Rich shared with us a recent article in Basketball Times written by Billy Reed, a long-time basketball writer for the Louisville Courier-Journal, Lexington Herald-Leader and Sports Illustrated. In this piece Reed urges high school basketball coaches to take back their game from the corrupting influences of street agents and summer coaches. He writes:
“I’d like to see the high school coaches publicly challenge university presidents to stop sacrificing academic integrity on the altar of the almighty sports dollar. I’d like to see them petition the NCAA to do everything possible to rid college football and basketball of the slimy street agents, summer coaches, pimps, hustlers and con artists who undermine the authority of their high school coaches and teachers.
“I’d like them to urge the NCAA to start running its own summer games instead of leaving it to the shoe companies and NBA stars, and I’d like to see them work with their state high school athletic associations to adopt rules stipulating that only certified high school coaches can coach summer teams.
“I’d also like to see the high school coaches rededicate themselves to teaching humility, civility and respect for the opposition, the public and the media instead of letting young superstars grow into rude, selfish, egotistical adults who think the same rules that apply to the rest of society don’t apply to them.”