Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Generation Next
January 31, 2014
Young women who are interested in leadership as well as men and women responsible for recruiting, hiring, training and retaining women as coaches, administrators and officials will be in attendance. Click here for program details.
I fully expect to see meeting rooms and hallways full of enthusiastic people with a “can-do” spirit. After all, that’s the type of person who takes the time and goes to the trouble to attend a conference like this and to encourage or even arrange for others to attend or even to lead sessions.
And they won’t be dodging tough topics. They will talk about significant health and safety issues. They will address problems caused by improper perspective. They will wonder about the future of education-based athletic programs in a world of decreasing funds for schools and increasing distractions from society.
But as sure as I am that the sun will rise tomorrow, I’m just as sure that this weekend’s crowd includes at least several individuals who will tackle today’s and tomorrow’s problems, and solve many of them. In this generation of women in sports leadership are the genuine leaders who will assure school sports is as alive and well for the next generation of girls and women as it has been for this current generation.