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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

“How” Matters More

March 4, 2014

“It’s not whether you win or lose; it’s how you play the game.” We’ve all heard that bromide, especially when we were just starting out as young athletes.
Well, it does matter who wins. Any time a score is kept, the result of the competition matters to people. And there is very much that is very good about trying to win – giving one’s best effort to prepare for and execute a victory. Trying to win is much better than not trying to win. Sloppy effort does not benefit the participants, or anybody else for that matter.
And this unveils the deeper truth of that tiresome platitude: how you play the game is more important than who wins the game.
One of many events that proves this point to me is a football game played late in the season nearly two decades ago. A team from the east side of our state played against a team from the west side. I don’t remember the final score. I don’t remember which team won the game. But I do remember that there was an ugly incident at the end of the game. 
How that game was played in its closing moments has stayed with me for longer than who was victorious.