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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

A Map for Getting Lost

April 21, 2014

“It’s just another step in the wrong direction.”

That’s the brief response I’ve been giving to the frequent questions I’m receiving from people wanting to hear my opinion about unionizing college athletes.

When I’m pressed to elaborate, I provide these antecedents:

  • Establishing the “athletic scholarship” – allowing athlete performance or potential to replace financial need as the basis for grants in aid.
  • Removing intercollegiate coaches from the requirement that they be tenure track faculty members of the university.
  • Removing the budget for the intercollegiate athletic department from the overall budget of the university.
  • Splitting NCAA governance into divisions so that the more educationally-based programs of the smaller colleges could no longer keep the larger, educational-lost intercollegiate programs in check.

Certainly it has been the escalating and then exploding revenues of broadcast media that helped to ignite, or inflame the impact of, these developments over the past 50+ years.

Treating intercollegiate athletes as employees is a natural but still misguided next step on this road in the wrong direction. It provides a map to where interscholastic sports must not go.