Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Lockdown Logic

June 7, 2014

There recently were two fatal shootings within a single hour in the neighborhood of the MHSAA office; and for a couple hours, the killer evaded law enforcement authorities.

We locked the MHSAA’s doors and directed staff to remain in the office during the chase and capture. That evening on the local television news we learned the details of the day’s drama. And then sidebars to the main story developed, including criticism by parents who complained they were not alerted promptly enough when their children’s schools were locked down.

Several outraged parents complained that their school didn’t notify parents of the lockdown for a whole hour. Imagine that; that schools would worry first and foremost about students’ safety and only secondarily about notifying parents!

One local school administrator confided that before instant Internet communications, it was standard operating procedure to focus first on kids’ safety. Now, administrators worry about parents showing up at school and adding to the hazards.

There is almost intentional delay in notifying parents so they won’t be incited into rushing to school, risking their own safety and that of others, and complicating efforts of school personnel to protect children and of law enforcement personnel to pursue the bad guys.

Before the Internet age, hours could lapse before parents knew of unusual events near their children’s schools. Often the notice was put in writing and sent home with children at the end of the day. Now schools are criticized for even an hour’s delay, which might be just another of the growing list of unrealistic and unfair demands on our schools.