Logo

Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

The Best Is Yet To Come

June 17, 2014

My last posting was built on six words from the novel, No Small Mischief, a fictional memoir of life in Nova Scotia’s northernmost region. Today’s posting is launched from an 11-word passage from the same work: “Living in the past is not living up to our potential.”
How horrible it is to peak in high school. 
To remember high school as the best days of life is not such a problem, unless it is true. If, in fact, we were at our best during our high school years, then we have failed to fully develop as human beings.
I heard an athletic director close a senior student-athlete awards program recently by saying, wisely, “I hope you will visit us, but not too long or too often. You need to get on with your lives.”
The high school experience – including competitive athletics – is not the end, not the fulfillment of anything. It is, at its best, the launching pad for life.
That it can be the best days of one’s youth should not make school sports the best years of one’s life.