Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Our Laboratory
June 30, 2014
Failure: Lab is a speaker-audience experience modeled after TED (Technology, Entertainment, Design); but unlike TED’s frequent focus on success stories, Failure: Lab showcases stories of failure – and it instructs speakers not to provide lessons learned. Figuring out those lessons is the role of the audience, not the presenters.
Of course, one of life’s most bountiful laboratories of failure is sports. At least 50 percent of the participants in any athletic contest do not win. Sometimes it’s just one competitor out of 10 or 100 or 1,000 who wins.
In MHSAA tournaments, all but one team in each class or division ends the season with a loss. In basketball this past winter, only four of 729 high schools that sponsored boys varsity basketball ended the season with a victory.
It’s a fact; sports is a failure lab.
In the spirit of Failure: Lab, I won’t offer a defense or an explanation of the lessons learned. You’re the audience; you figure it out. Why do we go to so much time and effort to create this laboratory?