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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Butterflies and Helicopters

July 9, 2014

I’m doing as much as I know how to attract butterflies to my garden. For example, I’ve planted a butterfly bush and milkweed plants. I do this because these plants are supposed to attract butterflies and bees, and I know butterflies and bees are essential to producing vegetables.
One of the greatest miracles any person can observe is to watch a butterfly emerge from a cocoon. It was as wondrous to me last summer as the first time I saw it occur when I was a young child, when I first saw a butterfly emerge with damp, shriveled wings. 
I was told then that we shouldn’t interfere, that we shouldn’t help the butterfly escape the cocoon and shouldn’t help spread the wings. We had to let the butterfly struggle. We were instructed that the struggle would give strength to the wings, and that would be essential to the butterfly’s survival.
Childhood is much like this, but too often helicopter parents intervene and interfere with the growth process and, ultimately, weaken their children’s ability to fend for themselves, to overcome adversity and to take flight.
Helicopter parents endanger our butterfly children.