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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Elite Soccer?

August 5, 2014

Every four years, the Winter Olympics brings obscure cold-weather sports to American homes; and a few months after that, the World Cup brings the world’s most popular game to the American conscience and conversation.
Predictably, those who don’t understand or don’t like soccer ridiculed the sport, while the sport’s devotees ignored ugly blemishes on the face of the “beautiful game.”
It’s my hope that those who play or coach school-based soccer, or who aspire to, saw the spacing, the strategy and the one-on-one skills of soccer at its highest level on its biggest stage. It really is beautiful!
But I wish even more that those who play or coach school-based soccer, or hope to, will ignore the feigning and the flopping. Grown, athletic men seemed to be tripped up by the slightest push or pull, and then tumbled with comical force, and then trembled dramatically as they held their head or gripped an ankle with both hands.
Oh, there were times when the shoves were real and forceful and the injuries were real and painful; but the vast majority of the players who fell were faking both incident and injury.
At times last month I thought I was watching World Wrestling Federation actors, not World Cup athletes. And in that regard, I prefer our high school version of the world’s highest profile sport.