Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Everyday Heroes
October 21, 2014
The last two Heisman Trophy winners have been mostly an embarrassment to college football after receiving what is supposed to be the sport’s highest individual award.
This has caused me to recall that Charles Schulz, the creator of “Peanuts” comic strip, was said to have often asked people to name the last few winners of the Heisman Trophy, the Pulitzer Prize, Miss America and Academy Awards. He reported that few people could name many of the recipients.
Then Mr. Schulz would ask the same people to name teachers and/or coaches who had inspired them. He reported that just about everyone had at least one to name quickly.
Schulz’s point was that for most of us, it is not award winners whom we remember. For most of us, the really important people are the “everyday heroes” who influenced our lives without fanfare or tribute.