Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Representative Governance
November 11, 2014
A man in a hot air balloon, realizing he was lost, lowered the balloon to shout to a fellow on the ground: “The wind’s blown me off course. Can you tell me where I am?”
The man on the ground replied, “Sure. You’re hovering about 90 feet over this wheat field.”
The balloonist yelled, “You must be an engineer.”
“I am,” the man replied. “How did you know?”
“Well, everything you told me is technically correct but of absolutely no use.”
The engineer retorted, “You’re an executive, right?”
“How did you know?” the balloonist responded.
“Well, you were drifting in no particular direction before you asked for my help, and you’re still lost; but now it’s my fault.”
In addition to making me chuckle, that story reminds me that the world is very likely a much richer place when it has both bird’s-eye and on-the-ground perspectives. It is certainly true that our understanding of issues and answers in school sport is better when both views are voiced.
This reasoning is the basis for inviting any representative of a member school to serve on the MHSAA’s governing body, the Representative Council. Unlike many other states, seats at the MHSAA’s table are not limited to superintendents or to principals.
Throughout most of the MHSAA’s history, there has been a nearly equal balance of superintendents, principals, athletic directors and others on the 19-member Representative Council. However, in recent years the balance has shifted decidedly toward athletic directors, as superintendents have become increasingly occupied with keeping school districts afloat financially and principals are increasingly consumed with demonstrating improving student test scores.
The MHSAA’s Constitution provides for an election system that assures good diversity of school size and location on the Representative Council. The Constitution also provides for an appointment process that is intended to improve gender and minority membership on the Council. That provision is also being used to recruit superintendents and principals back to our table. We need policymakers who see things with a wide angle view as much as we need policymakers who see the daily details of school sports up close.