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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

On Purpose

December 5, 2014

There is a difference between solving problems and creating a future.
Of course, we must solve problems. But it is imperative that we do so in terms of the future we want and are willing to work for.
Therefore, we need to address every day and every decision it presents by thinking how our actions today will make tomorrow different, and how tomorrow’s difference moves us toward the future we envision.
As individual persons, as husbands and wives, as fathers and mothers, as employers and employees, as administrators and coaches and student-athletes, what do we want our future to be like, and how does each decision and action enhance the possibilities for that outcome? 
Answering those questions, and acting on those answers ... well, that’s living a purposeful life.