Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
The Investment
February 3, 2015
“. . . a strong, vibrant society invests in its future by investing in young people. What our youth can learn from playing sports are life lessons we, as a society, place at a high value.“How we pay for it all – education, the arts and athletics – has become a political football . . . and it deserves to be treated as the serious and significant investment that it truly is.”