Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

In An Instant

August 4, 2015

The icebergs that enter the harbors along Newfoundland’s north shore started to form thousands of years ago. They broke from ice flows 10 times their size and then got caught in a current that carried them on a 1,000-mile, two-year journey to “Iceberg Alley.” Some of them drift into harbors and, with seven-eighths of their mass below the surface, they get grounded. Eventually they break apart and disappear.

My wife and I “discovered” one of these grounded ‘bergs near the shore of cozy little Coffee Cove. After a 15-minute hike, we got closer to this sparkling monster than third base is to home plate. We each snapped dozens of pictures.

Just as we were turning to begin our hike back to “civilization,” we heard what we thought was a loud gunshot. But what actually occurred was a portion of the iceberg breaking off and falling into the water.

What we had taken pictures of moments earlier no longer existed as it had at that time. In an instant, the iceberg had changed, without respect for the thousands of years in the making and the hundreds of miles of traveling.

A few days after we returned to Michigan, Rich Tompkins died, apparently healthy, just after waterskiing. Death came without respect for the miles Rich had traveled to serve student-athletes and coaches, and without regard to all the victories his teams had earned and MHSAA championships they had won.

I last saw Rich on Valentine’s Day at the first-ever Fremont High School Hall of Fame induction banquet where Rich and many of his athletes were honored. The pictures taken that night are of people and circumstances that can never be reassembled.

We need to more fully appreciate the miracle of such moments. They can be gone in an instant.