Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

A Shift

April 10, 2018

The disease of youth sports generally – observed in premature sports specialization and the commercialization of kids’ games by both local entrepreneurs and corporate giants – is infecting school-based sports, especially basketball.

We see it in transfers by starters and dropouts among reserves.

We see it in short benches for JV and varsity games and empty gyms.

There is no shame in identifying our weak spots; it’s the only way to start fixing them.

And heavens! NCAA men’s basketball is being investigated by the FBI. Players are being ruled ineligible. Coaches are being fired. Others are being arrested.

School-based basketball is beautiful by comparison! But we can and must be better. And that can only begin to happen by facing up to our shortcomings.

The clock is ticking on the life of school-based basketball, and only a change in emphasis – a cultural shift – may save what arguably has been the most historically important sport in our schools. A shift ... 

Away from all-star games for a few graduating seniors and toward junior high/middle school programs open to all kids.

  • Away from national events and toward city, county and conference rivalries.

  • Away from “elite” travel teams and toward local K-6 development programs operated by schools.

  • Away from creeping commercialism and blatant professionalism and toward a re-commitment to amateurism.

  • Away from gamesmanship and toward sportsmanship as a precursor to citizenship.

  • Away from running up the score – a lot – and toward playing every kid – a lot.

The leaders and lovers of school-based basketball must resist the slippery slope and advocate for the cultural shift. It doesn’t take a brain surgeon or rocket scientist to save school-based basketball; but it does take courage and persistence.