Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
The Western Way
September 29, 2015
When he was in elementary school, my younger son Luke often traveled with me on MHSAA business. Today, Luke is living in Shanghai, China, where he is the principal of an elementary school for Chinese children.
The parents of these Chinese children want their youngster (it’s usually an only child) educated in the western way so the child can get into a western high school and college.
Those parents want their children speaking English. But much more than that, they want their children thinking critically and creatively. And they want their children engaging in extracurricular programs that teach teamwork and leadership.
Those parents want the kind of schools we operate in Michigan. They want the kind of programs we offer here.
We educate the whole child; and the whole world wants what we do.
Not only that – unlike most of the rest of the world, we not only educate the whole child, we educate every child. Most other countries don’t even try.