Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Making the Game Safer
October 6, 2015
I’ve recently overheard two insightful perspectives about football.
From an attorney for the National Federation of State High School Associations (I’m paraphrasing): “We need to remind people that we didn’t invent football. We are the ones making it safer.”
From a professor at Michigan State University (again I’m paraphrasing): “In the 1950s when automobile injuries disturbed the national conscience, we didn’t abolish cars; we made it safer to drive them. That’s where we are with football today – recognizing dangers and making the game safer.”
What this means to me is that there’s little need to be on the defensive or apologetic, but much need to be on the offensive and to be optimistic about football’s future.
Never has the equipment been better than it is today. Never have coaches been better educated about player safety. Never have there been more safety rules, and never have officials had more authority and encouragement to enforce those rules. This is true for all school sports, but most obviously so for school-sponsored football.
We are on offense, have been for years, making a game that was very good to me as a player even better, every year, for participants at the secondary school level today.