Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Ideas, Not Events

November 17, 2015

U.S. Navy Admiral Hyman Rickover is credited with the statement, “Average minds discuss events, while great minds discuss ideas.” Perhaps that’s so.

In any event, what I would like to see from MHSAA sport committees is less talk about events of the past and more time discussing ideas for the future. Less time on MHSAA tournament details and more time on the sport itself, and particularly on ideas that will make the sport not just safer, but also healthier for participants with respect to its demands in-season and out.

Less focus on results, and more attention to process. Day in and day out, how does the sport help and how might it hurt the student in a holistic sense, seeing the child not just as an athlete but also as a student and a person with activity interests beyond sports?

What are the ideas we need to develop and advance that will more assuredly cause student-athletes to develop habits for a healthier life precisely because they participated in school sports?