Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Projects That Matter
December 1, 2015
The white board that confronts me every day in my office lists a lot of things I’d like the MHSAA to get done. Our challenge is to choose to do those projects that are large enough to matter, yet small enough to accomplish.
Step by step, we have attempted, for example, new goals for coaches education and new initiatives for concussion care, as well as new means of communicating the message of educational athletics which I have discussed less as I’ve addressed the other projects more in recent months.
Managing the message of school-sponsored, student-centered sports in the midst of a constant blizzard of communications from youth, college and professional sports, is as important as anything we do.
We are particularly pleased with “This Week in High School Sports” which John Johnson prepares and Second Half by MHSAA which Geoff Kimmerly manages. Positive news reflecting the purpose and values of educational athletics in Michigan. These projects matter.