Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
The Work I Want
December 22, 2015
I am long past the point of working because I have to. I work because I want to.
- Because I’m lucky to work with co-workers I enjoy and a board I care about and whose members care about me.
- Because I’m blessed to have work with a mission beyond the bottom line;
- Because I see needs that I feel qualified to fill very well;
- And, I’m equally certain, because I have needs that this work fulfills.
On some days or for some tasks, my passion is not great; but on most days and for most responsibilities I have, my passion is as great as ever. And it has never been greater for what I care about most. And that is to hold school sports accountable to ...
- Pursue programs, policies and procedures that emphasize local opportunities for large numbers of students in a healthy, respectful, educational environment; and
- Resist pressures to copy the elitism and commercialism of non-school programs.
There are more than enough people advocating that “anything goes.” My voice argues, “Not so fast.” I would much rather see school sports tackle a half-dozen difficult health and safety issues than spend a half-minute debating national travel and tournaments. The former needs all the passion we can generate; the latter has nothing whatsoever to do with the moral imperatives of school sports, and wastes our precious time.