Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
No Place They Would Rather Be
April 24, 2018
Seven years ago, the Michigan High School Athletic Association and its Student Advisory Council began the MHSAA’s trademarked “Battle of the Fans.” That was 2012.
Buchanan High School has been a contestant five times, a finalist four times and the winner twice ... in 2013 and again this year.
Many of us complain of all that competes for attention of students and spectators. But at Buchanan, the culture is different. And it’s not an accident. Being involved in school and attending school events is the thing to do. By design.
Starting with a few individuals with vision and energy, student engagement has become the norm. Middle school students saw this in 2013. They were invited to be a part of it then; and now they are leading the effort at Buchanan High School.
At Buchanan, attending athletic events is the thing to do – and not just boys sports or winter sports. To attend events, to cheer loudly and to actually think and talk about what good sportsmanship looks like has become a year-round thing.
Buchanan High School and the other two finalists for 2018, Boyne City High School and Petoskey High School – and all the BOTF applicants, are helping to define and defend educational athletics.
View Buchanan’s application video for the 2018 Battle of the Fans