Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Predicting Success
March 1, 2016
Participation in high school sports, music and drama – the educational buffet provided by comprehensive, full-service high schools – did more to shape my character and chart my life journey than any factor other than my parents.
It is no wonder that this is so, for it is well-established that ...
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Participation in school activities is a better predictor of success in later life than either standardized test scores or grade point average.
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Participants in school activities have higher GPAs, lower dropout rates, better daily attendance and fewer discipline problems than non-participating students.
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Participants in school athletics have higher GPAs and lower use of tobacco, alcohol and other drugs during their seasons of competition than out of season.
We don’t know for sure if all this is cause and effect; but we do know there is a strong statistical correlation, and most parents prefer to have their children hanging out with these motivated, high-achieving young people.