Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Time and Money
March 29, 2016
Early in the current presidential campaign, several candidates postured to claim the support of Evangelical Christians. I found it all pretty phony. How do you know what’s really in a person’s heart?
I was once told that the best way to discern what may be in a person’s heart is to look at two indicators.
- Look at their calendar. How do they spend their time?
- Look at their checkbook. How do they spend their money?
Talk is cheap. What’s really important to a person is reflected in their calendar and checkbook (or credit card receipts): How do they spend their time and their money?
So, in this work of school sports, if we are truly committed to educational athletics, it will be obvious in how we – schools and the MHSAA – spend our time and money.
- Do we daily spend time promoting and protecting our brand of youth sports?
- Do we annually budget adequate funds for the purpose of designing, delivering and defending policies and programs that maximize the benefits of school sports to students, schools and society?
This will provide the proof of our commitment.