Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Brilliant Blend
May 24, 2016
This month’s featured multi-sport student-athlete is well known to the Michigan High School Athletic Association staff, having served for two years on the MHSAA’s Student Advisory Council.
Greta Wilker is concluding her senior year at Belding High School. She’s Valedictorian, and will have earned 16 varsity letters by the time she wears her graduation cap and gown.
Greta is Sports Illustrated’s Athlete-of-the-Month for May, and she is brilliant in SI’s video tribute.
Her softball coach, whom she calls her “second mom,” has helped Greta learn how to move seamlessly from mistakes to successes. An art teacher has taught her that excellence, not perfection, is the healthier life goal.
But from all we have seen and heard, perfection is the word that comes to mind when reviewing the kind of experience school sports has provided Greta. Not every contest was a victory; not every season was a championship. It has been a brilliant blend of successes and failures and wins and losses that work together in school sports to help form healthy, happy adults.