Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Neighborhood Pressure
June 7, 2016
Of all the forces working to cause adolescent youth to focus on a single sport to the exclusion of others, one of the most insidious and impactful is “neighborhood pressure.” It’s “keeping up with the Joneses” applied to youth sports instead of house, car and boat.
Some parents feel like bad people if they do not only facilitate but also force their child to keep climbing the sports ladder, moving from neighborhood team to select team to elite team, and from a season experience to a year-round commitment, and from local participation to a schedule that requires out-of-town travel for both games and practices.
“If the neighbors do this for their son or daughter, what kind of parent am I if I don’t do this for my child?”
Actually, the answer is that you are the smart parent – one who has read the literature and has learned that early and intense sport specialization is not best for your child’s future in sports or in life. Sport specialization is a less healthy experience – physically, emotionally and socially – for children ages 6 to 12; and it is no more likely to result in success in high school sports or a college athletic scholarship than a balanced youth sports experience.
All the intense specialization is certain to do is cost much more money than a college scholarship is worth, assuage parents’ consciences and give them topics to talk about at neighborhood gatherings.