Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
“Just A Spectator”
July 6, 2016
I have often employed one of two strategies for my attendance at MHSAA tournaments.
The one I have used least frequently is to stand where spectators enter and welcome them or, after the events, position myself at exits and thank spectators for attending. I’m an introvert, so this doesn’t come naturally and I don’t do this often, even though I’m gratified by receiving a “Thank You” from nearly every spectator who responds.
The strategy I have used more often is to be “just a spectator” – to stand in line to purchase a ticket, find my unreserved seat and listen to the people around me – folks I don’t know and who don’t know me. I’m more comfortable with this anonymous undercover approach, and I tend to learn more.
I learn that there is a general appreciation for the differences between school-sponsored sports and sports on all other levels by all other sponsors.
The spectators appreciate the inexpensive admission prices, but they complain about the cost of concessions at the college and professional venues in comparison to the school venues which host MHSAA tournaments.
I see that, generally, girls compete with more obvious joy than boys. I see that injuries are few; but, when they occur, they are taken seriously and attended to professionally. I see that the players exhibit better sportsmanship than anyone else at the venue.
The spectators expect and generally accept that mistakes will be made – by players, coaches and officials. They are hardest on officials; but many parents are hard on players, coaches and officials alike. I find this the most discouraging aspect of attending high school athletic events, which otherwise re-energizes me for the MHSAA’s work.
And I see that the MHSAA has much work to do, and that our work of the past several years to enhance the spectator experience is important, and that our work is far from finished – not just at our most high profile finals, but also (maybe especially) at lower profile championships and earlier round tournaments of many sports. This is a priority for which the MHSAA is getting more help in 2016-17 – engaging professional expertise to enhance our amateur events.