Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
Mountaintop Experience
May 15, 2018
Thinking that I’m younger than my almost 70 years, many people assume that I have another job lined up after my retirement in August. My response has been that if I needed or wanted to work full time, I would not leave the employment of the Michigan High School Athletic Association. It’s the best job – at least for me – in America.
Strong staff, supportive board, comfortable conditions, good benefits and – most of all – great mission. I’ve been at the top of the mountain; why would I ever go anywhere else?
And speaking of mountains ...
I depart for Peru next week to hike the Inca Trail. It’s not a long trek – 31 miles over four days – but there’s thousands of feet of up and down to deal with at very high altitude.
For a brief time I’ll be trading one mountaintop experience – serving the MHSAA – for another – hiking to Machu Picchu.