Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.
New Beginnings
August 30, 2016
The Michigan High School Athletic Association office experienced an unusual amount of mobility this summer:
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Gina Mazzolini retired after nearly a quarter-century on the MHSAA staff, with special attention to skiing, swimming & diving, tennis, volleyball, international students and interstate sanctioning.
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Andi Osters was promoted to assistant director.
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Dan Hutcheson joined the staff as assistant director.
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Jeremy Sampson joined the staff in a tournament promotion, ticketing and marketing capacity.
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We played musical chairs with offices: John Johnson, Andy Frushour, Andi Osters, Geoff Kimmerly, Kathy Westdorp and Cole Malatinsky all have a change of scenery or surroundings.
So we have some new faces, and some “old” faces in new places at the MHSAA office.
During all these transitions, I discovered I was less jealous of Gina’s retirement than I was of the new beginnings for Andi, Jeremy and Dan. Their new energy renews my own for so much that we hope to accomplish together in 2016-17.