Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Sweating the Small Stuff - #1

May 29, 2018

I would prefer that the 51 organizations which make up the membership of the National Federation of State High School Associations would not waste another breath talking about the NFHS conducting national athletic events. But just about as frequently as U.S. presidential elections, the topic returns to NFHS meeting agendas.

About a third of NFHS member associations are somewhat in favor of national events, another third are strongly opposed, and a final third won’t offer an opinion until they are provided more details of what a national event would look like.

Most of this undecided group will reject anything that is in the nature of a national high school championship ... anything that would follow or extend seasons and diminish their own state high school championships. Most of this undecided group will reject anything involving team sports.

That has led to talk of a summertime track & field invitational event. Like dozens of other such events available to individual students without any time or expense for their schools.

Even then, there would be hours of debate about who would be invited and how, what specific track & field events would be contested, as well as when and where the event would be held. And who would pay. And what would be the fate of state associations’ existing policies which limit when, where and how much their member schools’ students may compete.

Even if the planners choose a path of least resistance for a national event, the devil will be found in the details.

While many will be busy sweating the small stuff, this association will focus on a more fundamental question: “How could the NFHS ever presume to conduct events that would cause some of its member high school associations’ schools and students and coaches to violate existing rules of their state associations?”