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Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

Push Pause

May 2, 2017

For the past 15 months, the Michigan High School Athletic Association has focused more of its precious resources of time and money on these four priorities:

  • Define and Defend Educational Athletics

  • Promote Participant Health and Safety

  • Serve and Support Junior High/Middle School Programs

  • Recruit and Retain Contest Officials

These topics were brought into focus by making time for the MHSAA staff and Representative Council to pause from the frenetic pace of everyday duties to talk about constituents’ current needs and to think about the next big things that are just down the road and perhaps around a metaphorical corner.

It is time to ignore the tyranny of the urgent, push “pause,” and engage the MHSAA staff and Representative Council once again in a time of research into and reflection about the current and near-future needs and wants of the constituents they serve. This discussion could lead anywhere, but these topics will get things started:

  • What’s next for kids that could/should involve us – e.g., Robotics? E-Games? Water Polo? Girls Field Hockey? Boys Volleyball? Girls Flag Football? Road Racing? Snowboarding? Weightlifting?

  • What’s our role with respect to special programming for students with cognitive or physical disabilities?

  • If given a windfall, how would we best spend $50,000? $250,000? $500,000?