Radio Raves

March 23, 2012

You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again.  And effective.

The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations.  The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.

Each CD has four PSAs.  And each PSA ends with the message:  “High school sports – a winning part of a complete education.”

One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.

 To hear these messages, click here and look for the Participate & Succeed logo.

News Unfiltered

July 12, 2017

During the first summer after my college graduation, I was the campaign advance man outside of the Milwaukee and Madison areas for a candidate for the U.S. Senate from Wisconsin. A great job.

Sometime during that summer, I met the head of the campaign in a café. He was reading a newspaper as I arrived; and as I sat down at the table, I asked him what he was reading. I’ll always remember his response. He said, “I’m looking for what could go wrong today?”

It was the campaign manager’s job to think about worst-case scenarios and consider how the campaign might get taken off message by the news of the day.

I was young and impressionable, and I soon began to consume the daily news through the same filter.

It was not difficult to do so in the 1970s. The daily newspaper was printed and delivered to my door every day. Television had just three networks, and each provided brief news reports two or three times a day.

Today, what passes as news comes from hundreds or thousands or millions of sources and it is changing constantly, 24/7/365. Only a small portion of those sources is professionally operated with accountability for the substance and/or style of the so-called reporting.

Today it drives me nuts to consume news – that is, to really think about what I’m reading or hearing the way I did in the 1970s. Today, meaningful matters often get buried in trivia while the most inane and inaccurate stories and comments can go viral overnight.

I’ve always said you can get too much of a good thing – too much food; too much free time; and certainly, too much sports. And clearly, we have too much “news” about sports.