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Push Pause

May 2, 2017

For the past 15 months, the Michigan High School Athletic Association has focused more of its precious resources of time and money on these four priorities:

  • Define and Defend Educational Athletics

  • Promote Participant Health and Safety

  • Serve and Support Junior High/Middle School Programs

  • Recruit and Retain Contest Officials

These topics were brought into focus by making time for the MHSAA staff and Representative Council to pause from the frenetic pace of everyday duties to talk about constituents’ current needs and to think about the next big things that are just down the road and perhaps around a metaphorical corner.

It is time to ignore the tyranny of the urgent, push “pause,” and engage the MHSAA staff and Representative Council once again in a time of research into and reflection about the current and near-future needs and wants of the constituents they serve. This discussion could lead anywhere, but these topics will get things started:

  • What’s next for kids that could/should involve us – e.g., Robotics? E-Games? Water Polo? Girls Field Hockey? Boys Volleyball? Girls Flag Football? Road Racing? Snowboarding? Weightlifting?

  • What’s our role with respect to special programming for students with cognitive or physical disabilities?

  • If given a windfall, how would we best spend $50,000? $250,000? $500,000?

Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.