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Projects That Matter
December 1, 2015
The white board that confronts me every day in my office lists a lot of things I’d like the MHSAA to get done. Our challenge is to choose to do those projects that are large enough to matter, yet small enough to accomplish.
Step by step, we have attempted, for example, new goals for coaches education and new initiatives for concussion care, as well as new means of communicating the message of educational athletics which I have discussed less as I’ve addressed the other projects more in recent months.
Managing the message of school-sponsored, student-centered sports in the midst of a constant blizzard of communications from youth, college and professional sports, is as important as anything we do.
We are particularly pleased with “This Week in High School Sports” which John Johnson prepares and Second Half by MHSAA which Geoff Kimmerly manages. Positive news reflecting the purpose and values of educational athletics in Michigan. These projects matter.
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Why We Do What We Do
March 24, 2017
The vast majority of daily activities of Michigan High School Athletic Association staff revolve around communicating the meaning of educational athletics. That’s why we do most of what we do.
That’s the No. 1 duty of John Johnson in all things broadcasting for the MHSAA. It’s the No. 1 duty of Geoff Kimmerly in managing the MHSAA’s Second Half website with hundreds of positive stories about kids, coaches, officials and administrators. It’s the No. 1 duty of Rob Kaminski in managing MHSAA.com, in producing souvenir programs for MHSAA tournaments and publishing benchmarks magazine.
Communicating the meaning of educational athletics is the No. 1 reason I post 104 blogs every year. It’s the “why” of our Scholar-Athlete program, of the Student Advisory Council, of the Battle of the Fans, of our social media presence, of our Captains Clinics and Sportsmanship Summits, of the Coaches Advancement Program, Athletic Director In-Service programs and both MHSAA.tv and the NFHS Network.
When we conduct MHSAA tournaments, two things happen: (1) kids and coaches get an opportunity to shine; and (2) we get the opportunity to tell the story of school sports.
When we enforce rules, two things happen: (1) we pursue fairness and safety in competition in that case particularly; and (2) we promote the principles of educational athletics generally.
The job we have is event management, and it’s eligibility management; but most of all, the job is message management.