Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Our Place in the Sun
August 22, 2017
Today’s blog was written by MHSAA Website and Publications Coordinator Rob Kaminski
Millions of people across the country yesterday were mesmerized and fascinated by a once-in-a-lifetime show staged by the solar system: a total solar eclipse, which spanned the contiguous United States from Oregon to South Carolina.
The “Great American Eclipse” (because everything needs a title these days) was preceded by countless hours of coverage to prep enthusiasts on a variety of topics: the best places in which to view “totality;” the time frame in which the phenomenon would occur; the manner in which to view the orbs without damaging retinas; and, for the more scientifically inclined, detailed explanations as to the cause of the event.
It is somewhat ironic that this temporary traveling blackout began in the Pacific Northwest where people often yearn for even a glimpse of the sun over periods of time, and ended off the coast of South Carolina where residents have endured more than their share of weather disasters and a day of total sun would have been greatly preferred. At widespread locations in between, how many citizens beg for just a little more sunshine each day when the clock runs out on Daylight Saving Time?
The attraction to Monday’s event, of course, was its rarity. Its peculiarity. Its deviation from the norm. The last time a total solar eclipse could be seen anywhere in the United States was 1979, and the last time it went coast to coast was 99 years ago. That was the hook. It was darkness’s day in the sun.
Another MHSAA football season kicks off around the state Friday just clear from the shadows of Monday’s historic, but fleeting, happening. The school sports spotlight shines brightest on fall Friday nights and has for decades, not only in Michigan, but also from shore to shore across the country. It is pep rallies and parades; pizza parlors and burger joints; neighborhood caravans and tailgates; perhaps even a Friday cross country meet or volleyball match, all leading up to the football game, for many years the only game in town.
Now, as college football continues its attempt to upset the natural balance and create its own eclipse, it is our hope that high school fans from state to state will consider this movement a fleeting attention grab. It is our hope that the people who have fueled our product over the course of time will turn their heads and focus on the brightest Friday night stars in their own back yards.