Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Our Own Worst Enemies
September 26, 2017
The early history of school sports was in four phases. It began as activities that students alone would organize. Then schools saw the need to supervise. Then schools created statewide high school athletic associations to standardize. Then a national federation of those state associations brought an end to corporate and college efforts to nationalize school sports. All of this between the U.S. Civil War and World War II.
The entire history of school sports has had one overriding narrative. Inherent in the struggles that defined each phase of the early history, and every decade since, has been the struggle between those who believe competitive athletics is an asset for schools intent on educating students in body, mind and spirit, versus those who believe interscholastic athletic programs are a distraction at best and, at worst, damaging to the character development of students. There is much evidence to support both sides of this long debate.
Sometimes, the advocates for school-sponsored sports have been, and are, their own worst enemies. What the advocates of school sports must realize is that the more they do to enlarge the scope of school sports ... more games, longer seasons, further travel, escalating hype ... the more they prove that the opponents of school sports have been correct.
As they encourage the chasm between athletics and academics and between school sports' haves and have-nots to widen; as sports teams are outfitted in uniforms that are fancier and funded for travel that is further, while classroom resources are fewer; as sportsmanship declines and athletic transfers increase; the so-called “progressive” thinkers help make the case that competitive athletics is bad for students, schools and society.
Opposition to escalation in school sports is not old fashioned; it's the only way to assure the future of sports in schools ... the only way to save school sports from itself.