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Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Current Events

November 3, 2017

This is the ninth year that I have been posting blogs twice a week – each Tuesday and Friday. A recent project required I go back through the postings of the eight previous years; and a sidebar of that project is this posting.

I rediscovered that in the fall of 2009, I was writing about topics that remain current today. For example,

  • August 18 – What new sports may be in the future of high school athletics?

  • August 25 – The prospects of 8-player football.

  • September 4 – Baseball pitching rules.

  • September 8 – Video streaming.

  • October 6 – Protection from head injuries.

  • November 17 – Foreign students.

  • November 20 – Football scheduling.

  • November 27 – Football Playoffs.

And on several occasions over the first six months, the topics were problems in school finance and the financial pressures on school sports, reasons for various eligibility rules, changes in playing rules to promote participant safety, tournament classification, and the need for stronger leadership on all levels of school sports.

All of these topics remain current. Proving once again, perhaps, that the more things change, the more they stay the same. Or, that there are no genuinely new topics.