Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Five Fewer Volleyball Days?
December 12, 2017
When 90 percent of one of our key constituent groups has the same opinion, it’s worth talking about – even if the topic is a sacred cow.
This fall, 89.6 percent of 580 survey respondents told the Michigan High School Athletic Association they favor a week earlier end to the girls volleyball season.
Even more – 91.7 percent – favor starting practice two days earlier in August, the same day practice starts for football.
More than 98 percent of those respondents were local athletic directors, and each class (A, B, C and D) was almost equally represented.
If girls volleyball ended a week earlier, it would always conclude before the start of firearm deer hunting season and have a weekend largely to itself, in contrast to the current calendar that sees the Girls Volleyball Finals competing with the Girls Swimming & Diving Finals, the 8-Player Football Finals and 16 Semifinal games in the 11-Player Football Tournament. It’s a weekend of 100 audio and video broadcast hours, among the MHSAA’s very busiest weekends of the entire school year.
The MHSAA’s Girls Volleyball Tournament is the latest finishing high school association Girls Volleyball Tournament in the country, sharing that distinction with nine other states. Compared to our neighbors, the tournament in Michigan ends a week later than the Girls Volleyball Tournament ends in Illinois and Ohio, and two weeks later than the same tournament ends in Indiana and Wisconsin. Michigan’s girls volleyball season is currently one day shorter than in Ohio but four days longer than in Indiana, eight days longer than in Illinois, and 12 days longer than in Wisconsin.
Whether or not girls or boys basketball seasons eventually move up or back or flip-flop, the start and end of girls volleyball season are ripe for review, according to a large portion of local-level administrators. The opposite position is taken by the Michigan Interscholastic Volleyball Coaches Association, which has countered the online survey with a position paper that points out how much the girls volleyball season was shortened after girls volleyball moved from the winter season to the fall.
The Representative Council’s recent decision to switch the starting dates for girls and boys basketball seasons in the 2018-19 school year diminishes the urgency to decide between these different points of view.